- Social networking sites such as Facebook, Myspace and Youtube help spread the awareness of films and their trailers through word of mouth and free viral networking.
- These websites allow uploads and comments made by ordinary people on trailers, clips etc. This raises awareness of the films increase in DVD sales.
- Blogs and fan sites allow discussions on films to generate a 'buzz'; some clips on youtube will be made into montages or edited with new music.
Disadvantages
- Young people are unwilling to pay because they are 'time rich and cash poor.'
- People are finding new ways of using technical savvy to find films and music to watch and listen to without paying for it. This is happening to music already and will be increasing on film usage.
- Pirate DVDs and free film downloads from websites are found as they have removed security codes.
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