The interactivity of web 2.0 where people around he world do not only communicate but share information and concepts together to captivate a bigger audience. Examples such as these would include the movement of web 1.0 to web 2.0, s this could mean 'piczo' to 'facebook' or 'myspace' where you not only produce something but you are interacting and distributing ideas to others. This has given way also to digital downloads for cheaper prices for those who are 'time rich' and 'money poor' (piracy). For 'Slumdog Millionaire' because of the different types of distribution used to attract a big audience this has managed to proliferate the success of more films in the future for the same genre through youtube etc.
